Internet and Ethics are both multifaceted. Scrolling through your Facebook, Twitter or Insta feed, it is easy to dismiss content; be it headlines, articles, memes etc. The fact is seems crazy that big accounts with high followers and engagement could be credible. I doubt many of you think, is this source reputable? And if you don’t, why? Studies have shown a lot of the information you take in are false facts that are pushed to be perceived as the truth.
According to mobile marketer; Instagram has 1 billion users worldwide with as many as 95 million bots posing as real accounts, in 2016 that covered about 9.5% of all users on the social media website. I found this scary, as I knew bot accounts existed that follow you when follow other accounts to grow theirs. I was astonished that followers could be bought where basically it is buying an influence.
People look for those high follower counts, such as young people who don’t really understand how the business side of Instagram works. Buying these fake followers could in turn create a greater organic growth and can influence false media. This on other social media websites could sway young people to believe potential wrong ideologies due to that high follower mindset.
On average according to Captiv8 revealed one post would cost up to $2,000 with accounts that have over 100,000 followers and up to 20,000 with over a million followers. This surprised me as social media influencers can get a quick monthly wage from one post. Following the topic, ‘fake influencers’ in 2018 saw a rise, such as ‘Lil Miquela’ making posts sponsoring Chanel, Supreme and Vans. The idea of this could create the ‘perfect’ influencer through video/photo editing software. The reach is incredible with over 1.5 million followers on Instagram, its scary yet amazing how the digital world creates such real influence.
The thing is, money can create anything digitally. Most influencers are usually paid per every post, they may be selective with products but may just sponsor ideas or products just for the money. It is important to have your own views with social media and not be influenced by one’s ideology and eventually they push the wrong ideas down your throat.
- Who is an influencer or social media personality you have connected with in the past?
- Have you seen an influencer push an agenda that’s caused controversy?